Aadil Poonawala

builds brands, feeds people, saves cats

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   ( o   o )
   (  =^=  )     ~ Mumbai, India
    )     (       ~ since 1997
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About

I'm a founding member of HOWL, a digital marketing consultancy I've helped build over the last nine years. I lead content and work with a team of 35+ people. We make things for brands like HRX, Fancode, American Express, DBS Bank, Amazon Music, and the Bombay Stock Exchange.

Before HOWL, I started working with startups at 18. Since then I've helped conceive, name, launch, and market over 20 brands and IPs. I was part of the team at Condé Nast Traveller India that launched India's first TOP Restaurant Award in 2017.

I studied biotechnology. I do not do biotechnology.

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Outside of work, I run The Bombay Cats, a stray cat adoption board I built for my neighbourhood in Mumbai. I also co-run FoodForMore, an initiative that feeds the abandoned elderly of Mumbai every single day since 2017.

I was selected as one of 50 Indians for the S.T.E.A.M. school in collaboration with the Center for Research and Interdisciplinarity, Paris. Our team's project was featured on the World Economic Forum and Scientific American.

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Projects

I've also worked with: FIXY, The Bohri Kitchen, Little Black Book, Oye Kiddan, SpiceBox, and others.

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Writing

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Index

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Contact

hello@aadilpoonawala.com

Available for consulting, brand building, speaking, and collaborations.
Or if you've found a stray cat in Mumbai that needs a home.